Index

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Boucheron — Visuals

Through the photos and videos, the challenge was to bring a creative narrative in the new e-shop all the while highlighting Boucheron’s jewelry. We have transformed the space of worn jewelry and product listings into a non traditional and free space. The fact that we don’t explicitly see the models’ features enables us to play on the Boucheron womens’ traits : independance, spontaneity, freedom, which all embody the Parisian « je ne sais quoi ».

Year / Location

2019, Paris

Client

Virignie Matrass-Joly, Image Director
Marion Peyruseigt, Brand Content & Image Director
Clara Delorme-Lebris, Image Coordinator

Agency

Benoit Candelle, Partner
Mathieu Nay, Project Manager
Alexis Pineau, Art Director
Germain Felzinger, Art Director
Diane Hazaël-Massieux, Art Director
Fanny Latour-lambert, Photographer
Matt Larson, Video Director
Same client

Boucheron — Social

For the luxury jewelry brand Boucheron, Bonjour Paris has chosen to follow the art direction borrowed for its ecommerce visuals, and to develop animated capsules for social media. All of this content is integrated into an emerald cut, an identity code that has been successful for the brand for nearly 3 years.

Next project

Roger Vivier — My Perfect Pair

To celebrate Valentine’s Day 2019, Roger Vivier and Bonjour Paris created My Perfect Pair, a playful love song about one’s quest to form the perfect pair. Being spied by a delivery man who is in love with her, the young artist with a mood for romance seeks inspiration inside her hotel room for a new song and her perfect pair. Performed by Leslie Medina and Raban Renatus, the film was directed by Laura Sicouri at Hotel Villa Royale. A series of photos were taken by Vasilisa Ganakova, featuring the Love Vivier shoes and other products from the Valentine’s Day collection in the romantic setting of the Villa Royale.