Cardo Paris — Website

The quest for French swimwear brand Cardo Paris was to rejuvenate their image as well as their audience. Proud of being authentic and natural as opposed to communicating overly retouched images, Cardo women are serious about swimming. Swim it Your Way is straight forward, graphic yet natural. The lookbook was shot by Pierre Louis and the still life images by Vasilisa Ganakova.

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2019, Paris

Client:

Emmanuelle Cardosi, General Manager
Vittoria Larue, General Manager
Bruno Canac, General Manager

Agence:

Benoit Candelle, Founder
David Polonia, Creative Director
Alexis Pineau, Art Director
Angèle Giraud, Project Manager
Liza Sengphong, Designer
Pierre Louis, Photographer
Vasilisa Ganakova, Photographer
Eugene Lee, Chief Technical Officer
Dorian Delorme, Creative technologist