Ruinart — La Réserve

For the first time in its existence, Maison Ruinart decided to edit a special vintage. Thus, “La Réserve,” a 1998 vintage, was marketed in a limited edition of 460. The opportunity of buying one of these exceptional bottles was given only to a limited number of regulars of the brand via Twitter, according to the will of Cellar Master Frédéric Panaiotis. Via a secret code, users could get their hands on a custom bottle order on lareserve.ruinart.com. Less fortunate enthusiasts were still given access to the mini-site where the production stages of this exceptional vintage were explained in the form of interactive tableaux combining photographic shots to the illustrations of the Ugo Gattoni.

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2017, Reims, France

Client:

Aurélie Doré, International Digital Manager 
Naomie Lévy, Assistant International Brand Manager
Edouard Heintz, Assistant International Digital Manager

Agence:

Benoit Candelle, General Manager
David Polonia, Creative Director
Alexis Pineau, Art Director
Diana Marchal, Technical Project Manager
Angèle Giraud, Project Manager
Hippolyte Kaoua, UX Designer