Boucheron — Instagram

For the luxury brand of jeweler Boucheron, Bonjour Paris has chosen to set up a specific graphic system adapted to social networks. From the selected visuals, first destined for the brand's new e-shop, the photos worn were encapsulated in a format incorporating the codes of jewelry: an emerald cut to recall the prestige and refinement of Boucheron.

2019, Paris


Virignie Matrass-Joly, Responsable de l’Image
Marion Peyruseigt, Directrice de l’Image
Clara Delorme-Lebris, Project Manager


Benoit Candelle, Partner
Mathieu Nay, Art Director
Alexis Pineau, Art Director
Germain Felzinger, Art Director