Boucheron — Instagram
For the luxury brand of jeweler Boucheron, Bonjour Paris has chosen to set up a specific graphic system adapted to social networks. From the selected visuals, first destined for the brand's new e-shop, the photos worn were encapsulated in a format incorporating the codes of jewelry: an emerald cut to recall the prestige and refinement of Boucheron.
Boucheron — Visuals
Through the photos and videos, the challenge was to bring a creative narrative in the new e-shop all the while highlighting Boucheron’s jewelry. We have transformed the space of worn jewelry and product listings into a non traditional and free space. The fact that we don’t explicitly see the models’ features enables us to play on the Boucheron womens’ traits : independance, spontaneity, freedom, which all embody the Parisian « je ne sais quoi ».