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Carolina Ritzler — E-Shop

Carolina Ritzler dropped everything mid-career to devote her life to fashion design.

Her eponymous brand, which she founded in 2014, reinvents a key piece of women’s wear. Her truly exceptional jumpsuits, with their interplays of silhouettes, materials and colours, are always elegant (yet supremely comfortable) giving their wearer an unmistakable charisma and poise.

Bonjour Paris accompanied the designer in her brand's rapid growth by creating a chic, modern, and quick-loading e-shop.

Year / Location

2017, Paris

Client

Carolina Ritzler, Creative Director
Narjisse Temmim, CEO
Ghizlaine Bousselham, Project Manager

Agency

Benoit Candelle, General Manager
David Polonia, Creative Director
Angèle Giraud, Project Manager
Alexis Pineau , Art Director
Félix Denoix, Front-End Developer
Same client

Carolina Ritzler — Identity and Typography

French womenswear brand Carolina Ritzler has a unique point of view to design for strong women. Bonjour Paris helps creating brand identity to reflect the idea. The logo with a crossed C and R is inspired by the power Carolina Ritzler enable to each woman who wears the design. It provide a sense of empowerment and active. Much like the signature jumpsuits of the brand, the identity is designed with a streamlined eye for immediate impact yet simple and elegant.

Next project

Repetto — E-Shop

We worked with Repetto, with which we had been enjoying a long flirtation, to help its digital team overhaul this wonderful French brand’s e-commerce site.